The woman behind it: Sofia Fenichell

The top idea Hilariously fun books, games, and apps to improve the reading and writing outcomes of kids aged 4 – 11

How it started Sofia is a mother and writer with a simple vision: to create educational content that worked, and that her kids wanted to use. The company was founded in 2015 by Sofia Fenichell, a mother and writer with a simple vision: to create educational content that worked, and that her kids wanted to use. Schools weren’t keeping pace with entertainment and technology, and she was determined that language would not be left in the dust.

How it’s going They have sold over 200,000 products

Cluelessness Factor

The really hard bit

Website: https://uk.mrswordsmith.com/