The woman behind it: Alexandra Thurstan with husband Charles

The top idea Subscription based natural, personalised hand-cooked meals made with quality ingredients.

How it started Alex has always loved dogs but when working in a tech company just didn’t have time. Her husband was then working in a pet retailers and together they realised that dog food was so often heavily processed. They decided to create home-cooked food for their spaniel and from there launched their own company.

How it’s going They now have around 700 subscribers, from a base of around 100 at the beginning of 2019.

Cluelessness Factor

The really hard bit

Website: https://www.differentdog.com/