As cyclists now outnumber motorists in the City of London, Laura Romanin recognised a gap in the market for the perfect way to clean your bike, scooter or motorcycle. At peak times, people cycling represent 40% of road traffic in the City and 27% throughout the day. Laura was passionate about solving the UK’s fresh water overconsumption usage and so launched Wekleen® which can be used to clean, polish and protect your cycle surfaces without using too much fresh water. Whilst cyclist commute continues to grow as does unnecessary amounts of water, toxins, and single-use plastic. Wekleen want to change the way you commute with their brilliant cleaning range.