Best friends Innie and Cleo pursued different careers, Innie went into Primary School teaching and Cleo became a Paediatric Clinical Psychologist. However, what these jobs both had in common were children! On a busy family holiday in Wales, they shared their frustrations around not having resources they felt were essential to support the children in their lives. They set out to create a selection of personalised books and resources to support young children through their most important milestones. The pair, who have been best friends since they were twelve, are now raising their families alongside each other and working together on That’s Me!, their range of books that support children and represent them too.