At aged 21, Cheryl fell in love with the natural products sector while working in an independent health food store. The kindness and knowledge she found there led her down a road (via the role of editor at Natural Food Trader magazine) that culminated in the founding of ethical vitamin company, Viridian Nutrition, in 1999. She identified a need for effective, ethical and pure supplements that 25 years on still resonates. Now Cheryl works together with her daughter Holly to nourish health and happiness through Viridian.