When Jenny was ready to conceive, she thought unprotected sex once = baby… not quite! Her own struggles led her to immerse herself in the science behind fertility, to give herself the best possible chance of conceiving. Disappointment soon gave way to frustration when she discovered that many of the products on the market were making claims that had no basis in credible science. The manipulation tactics and scientific unreliability she encountered at such a vulnerable time fired her up to want better for women. She teamed up with leading fertility doctors Dr Katherine Joseph and Dr Phoebe Howells and the trio established their own fertility supplement. Since then Jenny’s brand, OVUM, has developed further products and is determined to set a new standard in reproductive wellness.