Georgia realised that there were many different situations in her life that were made better by a cup of coffee. She thought it would be fun to create a range of coffee tins themed around these moments like the ‘3 AM Blend’ for new parents and ‘Jet Lag Fuel’ for travellers. She launched these on ‘Not on the High Street’ and they were sold out in seconds. Georgia grew the range and named her brand SISTIR. Her new business venture raised her awareness of the challenges women face within the coffee industry. Determined to help drive change, SISTIR has become a champion of female-produced coffee (farmed, roasted, and retailed by women) which proactively brings more women into the supply chain.