Lovima is one of the first contraceptive pills to be made available to buy over the counter without a prescription. Founder Anna Maxwell, a registered pharmacist, worked tirelessly for many years to help improve access to contraception and give women a greater choice when it comes to birth control. Anna’s mission is to empower women to make informed choices about their reproductive health and take charge of their contraception. Anna Maxwell also launched LoviOne, an emergency contraceptive pill at an accessible price point.