Feeling isolated and overwhelmed after the birth of her daughter, Sunita resolved to support other women in their motherhood journeys to prevent them from having to go through what she did. A particular struggle she had was with the complexities of breastfeeding, so she conceived the idea of a wearable breast pump. This innovative device would empower women to breastfeed effortlessly while on the move, providing them with confidence and convenience. So the Fraupow brand was born, enabling women to seamlessly integrate breastfeeding into their busy lives.