During lock-down (2020) Laura McBride was working as a PA, when she spotted a gap in the market. She was at the age where all of her friends were starting to have babies, and she was being invited to baby showers, gender reveals, and Christenings on a monthly basis. She was spending a fortune on presents every month, and was in the market for luxury, affordable baby gifts. Lock-down 2020 provided the prime opportunity to launch her business alongside her day job. Eager to not be on this journey alone, she approached her long-time friend, Laura Marsh, to see if she’d be interested in being part of the idea, too. And she was. Both Laura(s) couldn’t afford to give up their full-time jobs to run the business, so they started it as a side hustle. Whilst still juggling their clients and family life, they worked on sourcing the right platform to sell on, and by October 2020, they had launched their very own website.