Petya started The QT because she was frustrated by the stereotype that “cute” clothing was only for girls and babies. Finding adorable animal prints for boys beyond toddlerhood was nearly impossible. The QT offers cute, organic, and circular kids’ clothing for every child. What’s equally important to Petya is ensuring the clothing is harmless and filled with positivity. That’s why The QT is sustainably and ethically made, designed for circularity, and as Earth-friendly as possible.