In her final year of University, Jemima spotted a gap in the market for refreshing, affordable, casual country clothing. She had £200 in the bank and simply googled ‘how to start a clothing brand’. The Covid 19 pandemic hit so she had no choice but to launch Cotswold Fox Clothing from her parents kitchen table. This didn’t stop her as she now has a small tight-knit team working with her to sell the range of country classics with a modern twist.