Sisters Kylie and Jackie both followed similar career paths, starting in the pharmaceutical industry and moving into natural health, gaining experience as therapists and nutritional researchers. They became frustrated with the number of supplements on the market that claimed to be healthy yet were full of either poor-quality nutrients, preservatives, fillers, or binders that had no benefit to human health or the health of the planet. They held a belief in doing things better and joined forces to open a health store and clinic with a difference, offering only clean and ethical supplements with a special focus on how the microbiome relates to all human health.