Claire started the brand with her partner and award-winning hairdresser the late Umberto Giannini to fill the gap in the market for professional quality haircare focused on enhancing natural hair textures at affordable prices. Claire’s type 3B curls were the testing ground for what is now the UK’s bestselling curl product, Curl Jelly, formulated by Umberto for Claire’s curls. Claire is a passionate vegetarian and environmentalist and UG products are vegan and cruelty free and the brand is a BCorp.