Twentytwo Skincare was born from Heidi’s long-standing frustration with the lack of truly effective, chemical-free skincare that was both certified natural and ethically made. When she became the full-time carer for her daughter, Emelia, she was determined not to give up on her passion for skincare. Teaming up with her son, Henry, they set out to create the kind of product they couldn’t find: EcoCert-certified, results-driven, and genuinely clean. Frustrated by greenwashing and ineffective formulas, they developed a range that’s gentle on sensitive, allergy-prone skin and built on a foundation of sustainability, transparency, and care for people and the planet.