Brand building was always woven into Sophie’s life: fast fashion in her 20s, premium in her 30s, then luxury interiors. But nothing prepared her for TONIC. On the eve of launching a luxury medical wear brand, she was diagnosed with Hodgkin’s Lymphoma. Suddenly, she wasn’t just the founder, she was the customer. Today, she offers an entire range of medical wear and wears her own chemo suit to treatment. Life works in unexpected ways.