Gemma and Laura’s paths first crossed during their NHS careers and when they became mums, they spent many hours in soft plays sharing the ups and downs of their parenting journey with a coffee in hand. They believe great coffee can provide a fantastic boost to the day, whether it’s simply enjoying a moment alone with a hot drink in hand or sharing a coffee with a friend. After the pandemic, when health and wellbeing resources were being cut, Gemma and Laura heard stories from other parents who were feeling isolated, and they decided they wanted to make things better. The duo set out to develop a sustainable all-day coffee solution and worked with coffee experts to design blends that could help get any coffee lover through the day, using coffee as a positive tool for change and supporting other parents along the way.