As a mum of two, Katie experienced the heart-stopping panic of losing sight of her children, despite it only being for a moment. With a wanderer and a whirlwind, every outing was tinged with anxiety. Rejecting intrusive trackers and flimsy wristbands, Katie created Tinytags – wearable items using QR codes and NFC technology to provide instant access to essential contact information, empowering children to explore safely and giving parents the reassurance they deserve.