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The Mutha Project

During her second pregnancy, Giorgina really struggled to find comfortable underwear. The only thing on offer were knickers with tight elastics and bras with unnecessary nursing clips. She channelled this frustration into building her own brand. The Mutha Project has been created to stretch as you grow and then recover as you do. A colourful, considered, empowering underwear brand, which has been thoughtfully created to make ‘muthas’ feel good in their changing bodies.

FOUNDER

Giorgina Falcone

CULT PRODUCT

The Plunge Bra

SINGLE FOUNDER
CO FOUNDER