Anna founded The Goodness Project in 2013 out of frustration over the lack of healthy, natural, vegan gluten-free options available in supermarkets—only found in health food shops, with online shopping still in its infancy. With a vision to save others time and energy, she began curating a selection of thoughtfully packaged, eco-friendly products that promote wellness and selling them online. Since then, tens of thousands of baskets have delighted customers, each a celebration of health, kindness, and conscious living. Committed to sustainability, they plant a tree for every order, giving back to the planet.