At 41, Jo experienced a decline in energy, immunity, and mental health despite her daily exercise routine. Aches, disrupted sleep, and persistent anxiety replaced her usual vigor, and she felt like a stranger in her own body. Despite Jo’s background in women’s health, she failed to connect the dots until a documentary by Davina McCall brought relief and recognition, revealing that her struggles were hormone-related. Jo later met Debbie Wosskow and Anna Jones, who were also on their own perimenopause journeys. United by a belief in the power of gut health, they noticed a gap in the market for midlife women’s health. This shared vision led to the creation of The Better Menopause’s first product, The Better Gut; a probiotic formula for the microbiomes of women in midlife, aimed to empower women to take control of their health and transform the narrative around midlife from one of weakness, to one of strength and empowerment.