Friends Ksenia and Tetiana always loved baking but found frustration in over-complicated and time-consuming recipes. They browsed the shelves for a quick fix and found nothing but artificial ingredients and bland recipes, so their entrepreneurial spirit kicked in. After countless recipe iterations and thousands of test bakes, Ksenia and Tetiana launched Supergood! Bakery to bring gluten-free, vegan, better-for-you baking recipe mixes.