In 2016, after spotting a gap in the market for lingerie that was both ethical and truly luxurious, and recognising a demand for her to launch her own line, our founder, Pia, began to develop her eponymous brand.
As a lifelong veggie, she was determined to create the first lingerie brand using exclusively cruelty-free, organic, peace silk.
Her vision was to design a collection of creative, investment pieces, which challenge preconceptions about ethical fashion aesthetics.
The brand launched in 2017 and has grown quickly ever since. Collections are now stocked internationally in specialist boutiques across 12 countries.