A subscription brand offering eco-friendly, single-use plastic-free and non-toxic products without the greenwashing. After struggling with infertility, Mahira was alarmed to find many cleaners contain endocrine disrupting chemicals. The link between these chemicals and fertility issues drove her to make a change, but many sustainable swaps were expensive, inconvenient, or just didn’t work very well. That’s when she realised the need for non-toxic products that also tackle the issue of plastic waste.