Smock London

When they left University, Kajsa and Laura pursued separate career paths. Laura traveled the world, collaborating with artisans to create stand-out homewares, while Kajsa helped brands from Brazil to New York find their creative groove in advertising. They never forgot that what brought them together in the first place was their shared love of design and colour so when both women found themselves firmly rooted in London they decided to work together on a project that combined their shared passion for colour, craft and originality. The result was Smock London, a beautiful brand that has cast off smocking’s dusty image and celebrated it as a fashion forward embellishment full of modern colour and pattern.

FOUNDER

Kajsa McLaren and Laura Burch

CULT PRODUCT

The Nightingale Dress

SINGLE FOUNDER
CO FOUNDER