As a proud grey-haired model and influencer, Silvina imagined a new concept in grey hair care out of a personal need for the perfect care solution. Having tried almost all blue shampoos in the market, Silvina found they either left a nice colour but dried her hair or required alternating with normal shampoo to avoid blue tints. She wanted to avoid harsh chemicals, silicones, sulphates, and parabens, but found no suitable options for grey hair. Driven by this challenge, Silvina sought out the best laboratories and chemists to create hair care products that combine effective colour maintenance with superior hair care, specifically for those with silver hair. The result was Silvina London, a premium hair care line that uses naturally derived pigments and oils to ensure grey hair remains vibrant, hydrated, healthy, and free of brassiness.