On a road trip with her husband and young children, Neena discovered that it was almost impossible to find snacks that would do her kids, the environment and the people involved in making them no harm. Everything was packed full of refined sugar, palm oil or planet-destroying plastic. Having already run a successful confectionery manufacturing business together, she and Sameer decided to found Prodigy – Chocolate, only better, to create positive change and offer a healthier choice for all.