Recognising the emotional, physical, and financial challenges of motherhood, Aimee wanted to offer an accessible, hands-free breast pump that provides the same convenience as higher-priced options without the financial strain. In a world where public breastfeeding is often stigmatised, Aimee’s goal was to empower mums with a product that seamlessly integrates into their lives, making feeding comfortable and stress-free. Backed by extensive research, expert consultations, and customer feedback, Aimee and Carlo launched Pippeta, a breast pump brand committed to supporting breastfeeding mothers with affordable, high-quality solutions.