Like so many parents, Natalie found herself homeschooling her two young children during the pandemic. She was constantly fending off the requests for snacks and becoming increasingly frustrated at seeing her kids forever in front of a screen! She knew there had to be a way to better channel their creativity and get them to stop raiding the snack drawer, so she created an activity and a treat in one—the paintable biscuit. Natalie has since evolved that idea into Pickles & Bakes, the UK’s first interactive biscuit brand, with totally delicious, incredibly fun biscuits that deliver a serious dose of creativity.