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Philly & Friends

Becoming a parent opened Vese’s eyes to the inequality and lack of diversity in children’s products. It all started with her debut children’s book ‘Who Do I See in the Mirror?’, a ‘love letter’ to her little girl to tell her how precious she is and give her the gift of representation. Now, Philly & Friends make beautifully crafted heirloom-quality dolls, puzzles and toys for impact and the growing demand for diversity in play. 

FOUNDER

Vese Aghoghovbia

CULT PRODUCT

Who Do I See in the Mirror?

STOCKED

Liberty London, Scandiborn, Yes Bebe, Elli Junior, Grasshoppers & more

SINGLE FOUNDER
CO FOUNDER