When Natasha came to visit her childhood friend and award-winning Optometrist, Nicola, about her terrible dry eyes, the two set out on a journey to find the best possible solution and return the sparkle to Natasha’s eyes. As a result, Peep Club launched in 2020 with “game changing” eye care products that are now beloved by doctors and beauty editors alike. Everything at Peep Club is guided by their mission to be a ‘treat’ not just a treatment for dry and sensitive eyes’.