Isida realised a gap in the market for high-quality Italian pashminas, foulards, and scarves in the UK. Growing up in Italy, she had developed a deep appreciation for the artistry and craftsmanship that define truly luxurious products. So this gap, paired with her desire to bring this essence of Italian elegance to the UK, led her to launch Pashmisy. Their scarves are more than just accessories—they are ethically made, timeless pieces that celebrate the unparalleled quality of being made in Italy. Pashmisy is Isida’s way of sharing a piece of Italy’s rich heritage and sophistication with the world, while embracing the beautiful, sometimes chaotic, balance of being a mum and a business owner.