Nudea

A former actuary, Priya felt uninspired after working in the luxury fashion industry for 10 years, so she decided to reimagine how the modern woman shopped for bras and briefs online. Her brand is dedicated to the ethos of ‘buy less and care more,’ refusing to compromise on quality and having sustainable business practices at its heart.

FOUNDER

Priya Downes

CULT PRODUCT

The Barely There Thong

STOCKED

John Lewis

SINGLE FOUNDER
CO FOUNDER