Devayani was born and raised in the vibrant city of Pune, India. She was always in awe of the magic of craftsmanship and hustling, with a secret wish tucked away: to create a brand of her own. Devayani never quite had the courage to take that leap until one cloudy afternoon, as she sat on her grey sofa in her London apartment. In that moment, she felt an undeniable pang of homesickness. She longed for the colours of home, the sun-drenched warmth of India, and in that instant, something clicked—she would bring them to London. Noori, a home and lifestyle brand inspired by India’s vibrant colours and rich craftsmanship, was soon born, holding Devayani’s heritage at the heart of every product.