Kira was working in banking when she fell in love with fitness and noticed it gave her the confidence and mental clarity she needed to achieve more and connect to herself. She realised that she wanted to empower other women to achieve their fullest potential too, but she knew that no two fitness journeys were the same. Kira began to curate a directory of female personal trainers to take women on their own unique fitness journey and hold their hand every step of the way. She launched her brand, MotivatePT, which now matches female clients all over the world to their perfect fitness coach in under 24 hours.