Discovering unique nail polishes on a trip to New York, Julia and her husband Trevo realised they had found a gap in the UK market. They started distributing unique nail polishes in the UK. By combining Julia’s expertise in beauty with Trevor’s music background (Mad), they soon evolved from selling ‘salon pick-up lines’ to creating their own high-quality beauty gifts. By partnering with licensors like Kellogg’s and now Disney and Warner Brothers, Mad is now a world leader for an entire range of different, innovative beauty gifts.