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Lily Charmed

Lucy had always been a storyteller, beginning her career as a TV producer and director. After she had children, Lucy sought a better work-life balance and decided to channel her storytelling skills into a new venture. Teaching herself jewellery design and e-commerce, Lucy founded Lily Charmed, creating unique charm jewellery that helps customers celebrate their stories and special memories.

FOUNDER

Lucy Lee

CULT PRODUCT

The Biscuit Charm Collection

STOCKED

Lily Charmed, Wolf and Badger, Amazon,

SINGLE FOUNDER
CO FOUNDER