Working for many years in sports and luxury fashion, Justine saw Athleisure take off but always felt accessories were overlooked. Finding the prospect of carrying a gym bag, as well as a handbag and laptop, was putting her off working out during the day, she realised she needed one bag for all. Knowing that plastic bags weren’t the best solution from both an environmental and aesthetic perspective, Justine searched for something functional and stylish. Realising this didn’t exist, La Pochette was born.