The women behind it: Sophie Orman and Hannah Feldman

The top idea The best place to find free ideas for family fun and activity-based learning

How it started Sophie and Hannah wanted to curate personalised content that they could trust, based on their children’s ages and interests, and the location of their families. They realised that we all want to raise happy, inquisitive, engaged, confident and fulfilled children. Children who in turn will make the world a better place. That is the essence of why they chose to have children and build a family. So, Kidadl was born.

How it’s going Kidadl now serves more than five million parents around the world with premium free content designed to entertain and educate their children.

Cluelessness Factor

The really hard bit