Kemi Telford

Former credit risk analyst Yvonne, started her fashion business as a blog which she was looking to monetise. She invested £50 and bought tote bags to sell on instagram. When people kept asking about her skirts, she decided to make 100 and they sold out instantly. Yvonne’s brand ethos is to encourage women to “take up their spaces” through volume and colour and never shrink themselves.

FOUNDER

Yvonne Modupe Telford

CULT PRODUCT

AYABA BLACK STATEMENT SKIRT

STOCKED

John Lewis

SINGLE FOUNDER
CO FOUNDER