At JLUXE the mission is simple: to create activewear for everybody. Founded in 2020 by Jordan Lansdown at just 22, the brand was born from her personal struggle with confidence, body image and finding activewear that truly fit. Diagnosed with Graves’ disease at 17, Jordan felt overlooked by the industry. Today, JLUXE stands for representation, inclusivity, and empowerment using real women, real stories, and inclusive sizing to build a movement, not just a brand.