Alexandra founded JAKOB out of a lifelong love for true knitwear—the kind that feels luxurious, breathes naturally, and stands the test of time. Frustrated by synthetic fibres and uninspired designs, she dreamed of creating the perfect cardigan: timeless, elegant, and free of fleeting trends. After a couple years of perfecting the signature scalloped placket, sourcing eco-recycled 100% cashmere, and collaborating with Italian artisans, JAKOB was born.