It was a cold, damp and dreary day when Kim found herself standing outside a normally buzzing ice cream parlour. She thought ‘what could they make to bring in customers when the sun’s not out? Crumble was always Kim’s ‘thing’. She’d made crumble her whole life for family and friends and even won awards for it. So, not long afterwards Kim decided to see if people would buy crumbles from a crumble bakery. She pitched up in a farmers market with fruit, toppings and her special recipe vanilla custard and Humble Crumble was born.