As a lifelong skincare enthusiast, Natalie founded helloSKIN with a clear mission: to create “simple skincare essentials, for not-so-simple skin.” She’s always believed that skincare should be accessible, effective, and gentle on every skin type. Too often, she saw friends, family, and even herself struggling to find products that genuinely nurtured the skin, especially when it came to hydrating and soothing dryness without compromising on sensitivity or ethical values. Natalie made sure that hydration was at the heart of helloSKIN’s formulations and their waterless innovations ensure that every ingredient serves a purpose.