After living in Australia where awareness of sun damage is high, Amy felt she could work to replicate their regular sunscreen habits in her home country, the UK, with easy-to-use formulas and ‘shelfie’-worthy packaging. Believing SPF is a right, not a privilege, it was important for Amy to create a range that was accessible, would offer multi-faceted protection and provide expert skincare benefits all in one and so Hello Sunday SPF was born.