As a mother of two with digestive and allergic issues, Luba learned firsthand the importance of the gut microbiome for overall health. She began making yogurts and kefir, from probiotic starters at home and recognised a gap in the market for people wanting to make their own yoghurt, kefir, and vegan yoghurt at home too. Luba worked with scientists to craft HealthCultivated, blends of live beneficial probiotics that are dried in a special way for safe storage and pre-packaged for convenient use. When added to warm milk, the bacteria start to consume lactose and turn it into lactic acid which supports the gut microbiome.