Fruity Booty
Hattie and Minna built intimates brand Fruity Booty as an ode to the real female body, not the ultra-airbrushed version often pictured in magazines and online. They see their brand as a form of female empowerment, as well as a way of celebrating natural beauty. The brand not only creates limited-edition lingerie, but also uses repurposed and sustainably sourced fabrics.