Jasmine had worked in beauty for 15 years when she decided to launch Faace. Multi-step skincare routines like the Ordinary were trending, but she’d just become a new mum and when she was even too exhausted to brush her teeth, let alone do a 10-step skincare routine at night, she didn’t feel what was out there was speaking to her (and others). Jasmine and her colleagues were also obsessed with everything periods but couldn’t find anything designed to pacify period skin problems. So, it was this desire to create more straightforward and straight-talking skincare that led her to join forces with other beauty pros and create the initial Period, Tired and Sweaty Faace skincare products.