Elsie & Fred

Elsie & Fred was built in Coventry by three siblings with the aim of boosting young people’s self-esteem through their whacky clothing. Their socially conscious and transparent approach to fashion reflects the personalities of the founders. Elsie & Fred has also benefited from huge market exposure with the clothing featured on popular television shows such as ITV’s Love Island and The Voice.

FOUNDER

Natalie, Leanne and Ryan Haynes

CULT PRODUCT

La Bamba Shorts

STOCKED

ASOS, Urban Outfitters, Wolf & Badger & more

SINGLE FOUNDER
CO FOUNDER