Donna Ida

Born and raised in Sydney, Australia, Donna Ida Thornton moved to the UK in 1999 for a career in marketing when she spotted a gap in the market. While out shopping one day Donna realised, she couldn’t find anywhere to buy jeans that she felt truly comfortable in. So, when a friend suggested that Donna should launch a denim brand, she did exactly that.

FOUNDER

Donna Ida Thornton

CULT PRODUCT

CASSANDRA THE FLARED JUMPSUIT

SINGLE FOUNDER
CO FOUNDER